Products/Assortment Intelligence

Available by request

Compare competitor ranges around your exact question.

A research service that compares competitor assortments, product specifications and price tiers — scoped with you around your market, category and question, analysed with AI assistance, and personally reviewed by Jerry before anything is sent.

Request a sample report→Book a demo

Scoped per questionJerry reviews every analysisReport + walkthroughLanguage agreed per scope

Decisions this supports

Start from the decision, not the data.

Three questions assortment comparison is most often used to answer.

Range & selection

See which specifications and product types competitors carry that you don't — and where your range is ahead.

Category managers & buyers

Price-tier positioning

Understand how ranges ladder across entry, mid and premium price points in your category and market.

Buyers & merchandisers

Customer-facing recommendation

Give supplier sales teams sourced evidence when recommending range changes to a retail buyer.

Supplier sales teams

Completed research

Two studies from German DIY category research.

Each study mapped a category across five selected German DIY stores. One selected finding is published per study — verified against the source report; full reports are shared on request.

What a low entry price can hide in a towel-holder range

Wall-mounted towel holders · completed assortment research · Germany — five selected DIY stores, October 2026

Report · ENCompleted study

Of 399 priced listings below €10, 395 were hooks or rails— so bars and arms need a separate price comparison by product form, not a pooled category benchmark.

Priced listings below €10 — by product form

hooks / rails — 395 of 399all other forms — 4

Helps buyers and suppliers assess entry-price coverage within comparable product forms — an observation for range and pricing review, not proof of sales demand.

Sample · 878 core listings, 877 with comparable store prices · five selected stores in Berlin.

Full report: customer-need themes, retailer and brand comparisons, price ladders, materials and appearance, review evidence and proposed assortment tests — recommendations require commercial validation.

Request the full sample report→Shared personally after a review of your request — never a public download.

Where does each retailer concentrate its toilet-seat range?

Toilet seats · completed assortment research · Germany — five selected DIY stores

Report · ENCompleted study

Two retailers concentrate their listed ordinary complete seats at different price points— in the sample, the most populated €5 band was €40–<45 at HORNBACH and €60–<65 at OBI.

Most populated €5 band of listed ordinary complete seats

35404550556065€70HORNBACH €40–<45OBI €60–<65

Helps buyers map competing price positions and suppliers frame product proposals — an apparent gap is not proven unmet demand.

Bands cover ordinary complete seats only — 22 of 90 eligible listings at HORNBACH, 30 of 145 at OBI; the most populated €5 band of listed items. Sample · 589 listings · prices 19–28 Sep 2026 · ratings through 8 Oct · a selected-store snapshot, not national coverage or market share.

Full report: customer needs and purchase journeys, retailer and brand distributions, price tiers, ratings and complaint diagnosis, price-matched comparisons and proposed actions — validation required.

Request the full sample report→Shared personally after a review of your request — never a public download.

How an engagement works

Scoped personally, from question to report.

Scope, method and deliverable are agreed with you before work starts.

Define the question together

We agree a narrow scope first: country, category, retailers and the decision the comparison must support.

Scope before tools

Research & verification

AI-assisted collection and comparison across public sources — with ambiguous or conflicting evidence flagged, not smoothed over.

Jerry reviews the analysis

Report & walkthrough

You receive the comparison with sources and open questions, and Jerry walks you through it personally.

Delivered after review

Scope & delivery

Every engagement starts with your decision.

Country, category, retailers and the question the comparison must answer. The result is delivered as a sourced report, and Jerry walks you through the findings. Samples and full reports are shared only after a personal review of each request.

Get started

See a real report before you decide anything.

Request a full sample report or tell us you would like a demo. Every request is read and answered by a person.

Request a sample report→Book a demo

Pricing is quoted per request, once we understand your question.